MIFFY Jewellery Collection NOW LIVE!

Licensed To Charm is pleased to announce the launch of the official Miffy jewellery collection based on the much-loved character created by Dick Bruna in 1955.

The full collection is on sale now here, and ready-to-wear items will also be available worldwide via selected e-commerce partners and retail outlets.

To mark the launch, there is a special ‘digital Anniversary launch party’ event planned for 21st June to coincide with Miffy’s 65th birthday celebrations.

The launch collection features a beautiful selection of ready-to-wear items. From delicate mini charm necklaces with a tiny Miffy head, or associated flower or button icon, to two larger sizes of Miffy head necklace and two full-body standing Miffy pendants. There are a fine chain bracelet and both stud and hoop earrings. You can also buy individual mini charms from the Licensed to Charm website to add some Miffy style to your favourite existing jewellery pieces. 

Licensed to Charm Founder and Creative Director Maggie Calmels says “ it’s been a genuine pleasure to translate such iconic imagery into three dimensional silver pieces and we are proud of the resulting collection. We hope Miffy fans all over the world will wear our jewellery with affection”.  

All Licensed to Charm pieces are designed, made and finished with care in the UK and are available in both 925 sterling silver and 18ct gold vermeil.

Our Miffy collection, is available now, shop here. Prices start from £15, share your looks on social media and tag us @licensedtocharm #MiffyXLTC